THE SURGE OF E-COMMERCE IN AFRICA

The increasing access to the internet sees a rapid emergence of e-commerce businesses across Africa eager to tap into the continent’s growing middle class, who have money to spend and whose shopping habits have changed due to the coronavirus pandemic.

I am joined by two outstanding entrepreneurs making their mark on the African continent for more insight. Ron Kawamara, CEO, Jumia, Uganda, and Paul Orajiaka, CEO , Aldon toys, based in Lagos Nigeria.